Web Design & Development – Branding –
SEO & Content Creation – UX – CRM

Client Overview

Total Glow Cleaning Solutions is a professional cleaning company offering a comprehensive range of commercial and residential services. Their expertise spans commercial building and construction site cleaning, commercial kitchen cleaning, health club and gym cleaning, healthcare facility cleaning, hotel, and office contract cleaning, as well as retail and school cleaning contracts.

They also offer end-of-tenancy cleaning, professional carpet cleaning.

Total Glow partnered with Mindshift Digital to create a digital platform that reflected their brand identity, improved online visibility, and generated more leads. In addition to the website, they were also tasked with designing all web content and producing marketing collateral, including business cards, brochures, and other brand assets to support their offline presence.

Project Goals

Total Glow sought a website that would:

•  Communicate their full range of services with well-structured, informative content

•  Be optimized for search engines to attract and convert organic traffic

•   Use consistent branding—including colour palette, fonts, and tone of voice—to reinforce their identity

•   Showcase the business visually with high-quality photography and video

•   Include well-placed lead generation tools such as quote requests and call-back options

•    Ensure that page titles, meta descriptions, and content structure support strong long-term SEO performance

Our Approach

We began with a discovery session to gain a comprehensive understanding of Total Glow’s objectives, target audience, and competitive landscape. This informed a tailored strategy focused on branding, web design, SEO, content creation, and lead generation.

Website Design & Branding

We crafted a modern visual identity starting with a new logo and a curated palette of fonts and colours aligned with the company’s values—cleanliness, reliability, and professionalism.

This branding was consistently applied throughout the website, supported by a clean and user-focused design. The layout emphasized usability, with intuitive navigation and clear calls to action. We also integrated high-resolution imagery and video content that portrayed the team’s friendly and professional nature.

SEO & Content Creation

Our content team produced all website copy with a strong focus on clarity, relevance, and SEO best practices. We wrote the service pages with targeted keywords and structured them to enhance search rankings while maintaining helpful and engaging content for readers.

Every page was optimized with clear meta descriptions, headers, and internal links to boost organic visibility and ensure long-term performance on search engines.

User Experience & Lead Generation

We built the site around the end-user, ensuring that information was easily accessible and that contact points were readily available throughout. Visitors could easily request a quote or call back, helping Total Glow turn web traffic into actual business leads.

The strategic placement of forms, buttons, and contact information across the site maximized user engagement and supported lead conversion.

Marketing Materials

Beyond the website, we designed a full suite of branded marketing materials to support Total Glow’s promotional efforts. This included business cards, brochures, and other print collateral—each designed to reflect the same clean, professional look established online.

The Results

The new website has become a key asset in Total Glow’s marketing efforts. It communicates its services, strengthens its brand image, and encourages client engagement.

Key outcomes:

•  A visually polished, mobile-friendly website that aligns with the company’s brand and values

•  Fully optimized content that improved Google rankings and increased organic traffic

•   A measurable rise in service inquiries and quote requests

•  Cohesive marketing materials for a consistent brand presence both online and offline

Total Glow now has a digital and physical brand identity that it can proudly present to clients, supporting both customer acquisition and business growth.

A WordPress.com website