“Explore the creative work for Maresa & Co, a brand of handcrafted Colombian bags and accessories. The portfolio features product and lifestyle imagery, brand films, short-form videos for social media and the design of Maresa’s pre-launch landing page.”

Product & Lifestyle Imagery

We designed a repeatable image system for Maresa’s Shopify product pages, with each image answering a different question shoppers might have. Studio images show the shape of each bag, close-ups capture the weave, embellishments, and finishing details, and lifestyle imagery shows how it looks when worn and styled. Where relevant, we added interior and capacity shots so shoppers could see what fits inside. A consistent approach to framing, lighting, and backgrounds ties the collection together while giving each handcrafted design room to show its individual details.

Brand & Product Videos

We created a short brand film for Maresa’s About Us page to tell the story behind its handcrafted bags. The film opens in La Guajira, Colombia, and follows the making of a Wayuu bag before showing how it’s worn in contemporary settings. That journey from the artisan’s hands to everyday life captures Maresa’s idea of timeless design and gives meaning to its tagline, “Crafted to be timeless.”

The Art of Craftsmanship

We created this short film for Maresa’s website to help shoppers understand the work behind its handcrafted bags. The film illustrates three techniques in close-up: traditional Wayuu crochet, decorative needlework, and hand-applied embellishment. By showing how patterns are built stitch by stitch and how each embellishment is placed by hand, the film makes the time, skill and care behind the finished pieces visible, helping shoppers understand how that craftsmanship is reflected in the price.

Short-Form Social Content

Pre-Launch Landing Page Design

The brief was to introduce Maresa and build a waitlist ahead of its Shopify launch. We designed the landing page around a first look at the collection, using lifestyle imagery, product photography, and a short introduction to the Colombian craftsmanship behind the bags. Calls to action throughout the page led visitors to an email sign-up form for launch updates.

Reconstructed preview of the original landing page

The wider project also included developing Maresa’s visual identity, designing its full set of wholesale lookbooks, and creating digital assets for email marketing and paid advertising.

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